few mundane facts came and hit me on the face. reason- two months into a B-school...few taken for granted things have become luxury goods...
- seeing my colgate active salt toothpaste sends the colgate-palmolive's positioning and targeting strategies flying in my mind.
- i just happened to fiddle with my strawberry lip balm and the artistic U of HUL came in my sight. a wave of their lifebuoy campaign for the rural India touched my shore of thought.
- wrhen i saw the latest aircel advertisement, for once i thougt beyond surya and jothika.. i noticed whom they are appealing to and what regional connotations are present in the two minute ad which ranges from paniyaram( a south indian delicacy) to the posh setting of the house. the context of jothika being a house wife with a gal kid was brought forward well to connect the real and reel life..
- magazines have started having a new meaning to them.. they have extended their horizon, moving beyond the filmfares and the stardusts.. now they mean business india,pitch,forbes
- the gossip column has given way to the bull-dozing of the economic times..
- ACs, sofa,four poster beds have become luxury goods which has put me in a different socio-economic class altogether.
- seeing the dawn has become an accepted fact. good news- i am able to contact my US cousins and friends a lot easier.. there is no time difference..
- a visit to the super market makes me think about the supply chain difficulties and the farm procurement of the firm
- a cream biscuit triggers a train of thoughts about the points of parity and points of difference of the particular brand and which segment are they focussing on
- previously people used to call me jus observant and finicky about details, i redefine it as "brand awareness" and call myself an" intelligent customer" :P
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