Saturday, January 9, 2010
yet another scribbling
Thursday, November 19, 2009
ups and downs
It is always like that and you have to accept it,
Or your life like a useless candle will never be lit.
When I look into the pages of my past again,
I know it has always been the cause of my pain.
In my sadness it made me just sadder,
And it pretended to be my success ladder.
It is to be blamed for what I am today,
I am today called mad and kept away.
As a play toy I was tossed and turned in the hands of fate,
At the same time experiencing both love and hate.
And when it came to naming my misery,
People called it a mere game of destiny.
I was told to live with what I had,
Even if my condition was pathetic and bad
I was left to myself all alone,
Out from the society I was thrown.
Like an unlucky animal or some filthy creature,
In front of me I could see my uncertain future.
I then realized that there was no use crying,
No one would look up even if I was dying.
So I revolted; but the world proved me mad,
It was then I concluded that the world was bad.
Wednesday, November 4, 2009
achille's heel

every morning is yet another morning. every hurried bite of hard bread with the cheapest butter constitutes yet another breakfast. never ending classes which are enough to send anyone crazy and mad happen everyday. this monotony brings in a quest for something more, something which will offset everything else faced till now, something without which you can go through this mundane life,something which is ever blooming amidst dark scenario,something without which you can not live...even if this " something" exists for a very short duration, it is worth the wait...
Tuesday, October 27, 2009
typical B school syndrome
Saturday, October 24, 2009
tracing the way back



Sunday, September 6, 2009
dream journey- 2
Tuesday, September 1, 2009
mba jargon


few mundane facts came and hit me on the face. reason- two months into a B-school...few taken for granted things have become luxury goods...
- seeing my colgate active salt toothpaste sends the colgate-palmolive's positioning and targeting strategies flying in my mind.
- i just happened to fiddle with my strawberry lip balm and the artistic U of HUL came in my sight. a wave of their lifebuoy campaign for the rural India touched my shore of thought.
- wrhen i saw the latest aircel advertisement, for once i thougt beyond surya and jothika.. i noticed whom they are appealing to and what regional connotations are present in the two minute ad which ranges from paniyaram( a south indian delicacy) to the posh setting of the house. the context of jothika being a house wife with a gal kid was brought forward well to connect the real and reel life..
- magazines have started having a new meaning to them.. they have extended their horizon, moving beyond the filmfares and the stardusts.. now they mean business india,pitch,forbes
- the gossip column has given way to the bull-dozing of the economic times..
- ACs, sofa,four poster beds have become luxury goods which has put me in a different socio-economic class altogether.
- seeing the dawn has become an accepted fact. good news- i am able to contact my US cousins and friends a lot easier.. there is no time difference..
- a visit to the super market makes me think about the supply chain difficulties and the farm procurement of the firm
- a cream biscuit triggers a train of thoughts about the points of parity and points of difference of the particular brand and which segment are they focussing on
- previously people used to call me jus observant and finicky about details, i redefine it as "brand awareness" and call myself an" intelligent customer" :P